In
spite of its overwhelming presence in newspapers, magazines and on
television, the fashion industry in India is young. The first
professional fashion show was held in this country just over 20 years
ago.
The
word 'fashion' brings on images of glamour. The onset of the worldwide
fashion market in India has given a thrust to the fashion industry. This
has attracted so many young people to this industry.
Today,
there are a couple of hundred Indian fashion designers peddling designs
and wares. Some are well known and are expanding, slowly but surely,
into the international market. India's romance with fashion design has
just begun and is bound to grow by leaps and bounds. Glamour has caught
on. Young women want to emulate models and the designer wear of Hindi
film stars.
Fusion
of Indian and western looks are all the rage. Then, there is everything
from pure ethnic wear, highly suitable for Indian bridal collections to
purely Western style designer wear for the red carpet. India loves
fashion!
India
hosts its own fashion weeks in Delhi and Mumbai which seem to be
getting bigger and better every year. The names are getting known as
well - Rohit Bal, Tarun Tahiliani, Ritu Kumar, Manish Malhotra, Ritu
Beri, Manish Arora, Satya Paul, Rocky S --- the list just keeps growing.
Market Size
The
Indian fashion industry is expected to reach US$ 400 million in a
couple of years with vigorous growth of over 10 per cent year-on-year.
While this is tiny compared to the global industry, it is not too bad
for an industry in this stage of infancy.
The
reason India's fashion industry will have a bright future is that it
has a large young population. This, combined with increasing disposable
incomes, has led to an increase in consumerism. So, those who can afford
are looking for high quality and originality. They love brand names.
Hence, we can say that the future of fashion industry in India looks
promising.
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