The fashion industry with its ever changing trends has
had a big role to play in polluting the environment. But with growing awareness
among the consumers, many apparel manufacturers have switched to employing
eco-friendly methods of production. Saumya Chaturvedi discusses about the sustainable technologies and
processes being used in the industry to make fashion green.
One such
initiative is the launch of Liva, the new age fluid fabric by Birla Cellulose.
It is a cellulosic high quality fabric which falls and drapes according to the
body and moves with the body. Birla Cellulose has been creating superior and
sustainable viscose staple fibre balancing the power of science and nature.
With over 50 years' experience, Birla Cellulose has been making metal-free
fibres with increased absorbency and softness accompanied by lustre,
smoothness, and drapability. Their fibres are not only eco-friendly but also
versatile and beautiful. Birla Cellulose is increasingly engaging with big
brands.
Email :simbasimba585@gmail.com
"Fashion
is not something that exists in dresses only. Fashion is in the sky, in the
street, in the way we live and what is happening around us."- Coco Chanel
Fashion is
a means to express one's ideas, culture and values, interests and personality.
Fashion has been evolving since the 19th century when Charles Fredrick Worth
had labels sewn into garments that he created.
Even
though fashion has evolved through decades of constantly creating demands by
being stylish and fascinating, its impact on the environment is becoming
increasingly hazardous. Being one of the biggest players in the global economy,
the fashion industry holds the responsibility to protect and save the
environment and its precious resources. Insatiable and increasing demands are
putting undue pressure on the environment. The culture of affordable shopping
has led to increase in the number of shopaholics, thus increasing shopping.
Since
Fashion cannot die by Norelle Rheingold it is the need of the hour to identify
potential sources to lessen the pressure it exerts on the environment. The
textile industry is one of the biggest culprits. The World Bank reveals that
the textile industry single-handedly contributes to 18-20 per cent of global
industrial water pollution from dyeing and pre-treatment of fabrics and
textiles. A large amount of solid and liquid wastes are discharged into water
bodies during the manufacture of textiles. Processes in textile mills lead to
air emissions containing several harmful chemicals including chlorine and
hydrogen sulphide. Consumers and clothing manufacturers are becoming aware of
the harmful consequences and are trying for alternative technologies to protect
the environment.
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